It’s possible to immediately separate high-performing content from just another dry blog at a glance. It’s impossible to create that level of quality content without web development resources.
The Bear Ideas blog is brought to you by Bear Group to help make the complex web development world simple, clear, and easy to understand.
Quantifying the Value of Web Development to Digital Marketing
We started Bear Group because we wanted to help our clients’ companies thrive. Now, one decade and thousands of launches later, we look back at why web development has become a necessary part marketing today.
“The CMO Will Out-Spend the CIO": How Right Was Gartner Group?
A few years ago Gartner Group made the claim that by 2017 the CMO would outspend the CIO. Now in the middle of 2017, we take a look at how accurate this claim was and what tech CMO's are purchasing.
What an Integrated MarTech Strategy Really Means for B2C
With thousands of MarTech tools available, a specific number should be considered as important system integrations for B2C companies.
What Are Digital Marketers Using Web Development For?
How online marketing has come to rely on web development and why a high-level digital marketing strategy absolutely requires a development strategy.
What Marketers Aren't Talking About: The Trouble With MarTech Integrations
After attending MarTech 2017, we noticed that one of the most common issues most marketers were facing was not having an integrated MarTech stack. Here’s the solution to that problem, and why the complexity of the answer may be why so few people...
Websites That Convert, and Websites That Don’t
When looking for ways to increase conversions, you want to make sure that your website is optimized to support your digital strategy.
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