Bear Ideas

At some point in time, every eCommerce site has to migrate to a new platform. Here's what you can expect during the process, and how you can prepare. 

Your content marketing strategy can accomplish quite a bit with a simple, pre-built website. But for more a more unique, branded UX, you’re going to need a custom website.

Digital Marketing Analyst Sara Schultz walks through the process of setting up basic Google Analytics tracking processes, managing data insights, and avoiding common mistakes. 

Integrations help drive data analysis, automation, and website optimization. But if they’re not implemented correctly, they can cause more trouble than they’re worth.

Migrating your website is an excellent way to save the design layouts, data, and content of an older website while updating your platform for performance optimization. Before you begin your migration, here’s what you need to consider.

When building a high-performance web strategy, an intensive project scoping phase is key to moving forward with success. But ensuring the ongoing performance of your web strategy, even a year after it’s been built, is dependent on allowing for ongoing development to support the finite lifespan of your tech.

Approaching a new project can be difficult, especially as you try to orient it within your current goals or existing website strategy. Here’s where you should begin in order to plan a successful project.

With marketing being given increasing ownership over the website, infrastructure is an aspect of website strategy that marketing should also have a say in. Hosting determines your website's speed, security, SEO, and other features–here's what marketers should know as they research hosting options for their website.

As you spend time evaluating predictive analytics tools and judging which CRM has the most to offer in the way of supporting your business objectives, make sure you’re devoting just as much time and attention to the central component of your online strategy, the platform that your website is built on.

We started Bear Group because we wanted to help our clients’ companies thrive. Now, one decade and thousands of launches later, we look back at why web development has become a necessary part marketing today.

A few years ago Gartner Group made the claim that by 2017 the CMO would outspend the CIO. Now in the middle of 2017, we take a look at how accurate this claim was and what tech CMO's are purchasing. 

How you can easily build out custom sort orders with Drupal’s module Views. Unlike other CMS systems, Views allows for customization, security, tight integrations, and easy management.