The Bear Ideas blog is brought to you by Bear Group to help make the complex web development world simple, clear, and easy to understand.

Travis Caldwell and Nikkita Walker

It’s possible to immediately separate high-performing content from just another dry blog at a glance. It’s impossible to create that level of quality content without web development resources.

Greg Bear and Nikkita Walker

We started Bear Group because we wanted to help our clients’ companies thrive. Now, one decade and thousands of launches later, we look back at why web development has become a necessary part marketing today.

Bear Group CMO Tech Marketing Spending
Nikkita Walker

A few years ago Gartner Group made the claim that by 2017 the CMO would outspend the CIO. Now in the middle of 2017, we take a look at how accurate this claim was and what tech CMO's are purchasing. 

Nikkita Walker and Travis Caldwell

With thousands of MarTech tools available, a specific number should be considered as important system integrations for B2C companies.

Nikkita Walker

How online marketing has come to rely on web development and why a high-level digital marketing strategy absolutely requires a development strategy.

Bear Group Custom MarTech Integrations
Nikkita Walker

After attending MarTech 2017, we noticed that one of the most common issues most marketers were facing was not having an integrated MarTech stack. Here’s the solution to that problem, and why the complexity of the answer may be why so few people...

Bear Group Website Conversion MarTech
Nikkita Walker and Travis Caldwell

When looking for ways to increase conversions, you want to make sure that your website is optimized to support your digital strategy.