The Bear Ideas blog is brought to you by Bear Group to help make the complex web development world simple, clear, and easy to understand.

Bear Group Retrospective
Greg Bear, Travis Caldwell, and Nikkita Walker

Our prospective look at things to come in the new year, the shifts in technology and culture we expect to impact the execution of digital marketing in the modern age. 

Bear Group Website Conversion MarTech
Nikkita Walker and Travis Caldwell

When looking for ways to increase conversions, you want to make sure that your website is optimized to support your digital strategy.

Bear Group Bear Ideas
Nikkita Walker and Greg Bear

There’s a big difference in benefits between just adapting the next great marketing tool, and building an ecosystem of martech specifically tailored to your business’s customer lifecycle.

Drupal 8 Migrations
Nikkita Walker

It’s been a year since Drupal released their new version 8 platform; if you haven’t made a migration plan yet, here are a few things you should consider.

Bear Group Bear Ideas
Travis Caldwell and Nikkita Walker

Split testing has received a lot of positive attention for it’s attributed success driving conversion rates for Amazon, Google, and Booking.com. Optimizing your web design requires insight–here’s how you get that from split testing software.

Bear Group Bear Ideas
Nikkita Walker

Establishing a responsibility matrix for your website creates a clear line of contact between you and the right support provider. Knowing who’s responsible for each part of your website’s tech stack–ahead of time–will save you valuable time when...

Greg Bear and Shilo Jones

Shilo Jones, Managing Director of SweetMetrics and Director of eCommerce for Destination Lighting, discusses all things eCommerce with Bear Group president, Greg Bear.