Seattle Coffee Gear

Subscriptions on an Adobe Commerce Website

Seattle Coffee Gear helps customers make an excellent cup of coffee in the comfort of their own home. Naturally, they strive to make it easy for customers to reorder and discover new products so they set out to implement a sophisticated coffee subscription line of business with their existing Adobe Commerce (Magento) website.

SERVICES PROVIDED

Scoping
Magento Development
Custom Integrations
Run State Website Support

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Meet Seattle Coffee Gear

Meet Seattle Coffee Gear

A case study in the capabilities of Adobe Commerce.
Since coffee is a replenishment item, a subscription business allows customers to order once and set up recurring shipments so they don’t need to remember to place the same order over and over. Other benefits of adding a subscription line of business include a customer lifetime value that is significantly higher over a non-subscribing customer, lower customer acquisition costs, brand affinity, regular interactions, and reliable revenue.

The Challenge

During the scoping process, we start all subscription projects with a deep dive into the business and customer flows. There are typically multiple entry points for customers to navigate through the subscription process.

The Solution

During this scoping phase, we draft a concrete implementation plan that would guide the development plan and necessary areas of customization required.

This included:

Defining the base technology, payments, and extension stack.
Defining the various types of subscription offers. For example: Coffee Club, Gift Subscriptions, and Subscribe & Save.
The subscription entry points and how updates will occur. This typically results in a user flow diagram with all the various decision points.
Working with the UX team, we’ll build interactive wires for how the customer will interact through those flows.
Often quick prototypes with more details on the user flow.

After the scoping phase, Seattle Coffee Gear went straight into the build. Using the Paradox Labs Adaptive Subscriptions module as a base, the Bear Group team built a highly-custom integration with Adobe Commerce, their ERP system, and Klaviyo email marketing.

The Results

The Seattle Coffee Gear build ultimately included subscription customizations for three primary user flows, support for multi-destination subscriptions, existing subscription data migration, all relevant front-end development for subscription landing pages, account dashboards, and product detail pages.

Project Highlights

Subscription Capabilities

This allows customers to order once and set up recurring shipments so they don’t need to remember to place the same order over and over.

Customization Features

The custom features on the site allow for primary user flows, multi-destination subscriptions, data migration, new landing pages, dashboards, and detailed product pages.