a man bathes in a river

Every Man Jack

A Well-Groomed Commerce Build

A family-owned business, Every Man Jack wanted to better reach out to customers and enhance their brand's website capabilities. This was the perfect fit for an Adobe Commerce website.


Technical Scoping
Ecommerce Development 
Magento Migration
Run State Post-Launch Support


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Meet Every Man Jack

a lineup of EMJ body washes

Meet Every Man Jack

Utilizing the capabilities of Adobe Commerce (Magento) for a revamped ecommerce website.

As a family-owned and operated company that began in the founder’s garage in San Francisco, Every Man Jack specializes in creating men's grooming products that are affordable and use as many plant-based ingredients as possible. 

The Challenge

It was very important to the Every Man Jack team to create an easy and immersive browsing experience for site visitors and to simplify the understanding of products as well as launch their subscription business. Bear Group was excited to partner with Every Man Jack to evolve their existing site into a stronger ecommerce tool, introduce subscription plans for customers, and a new look and feel to showcase their growth.

the EMJ product lineup

The Solution

With a renewed focus on the online channel and expected growth from digital marketing strategies, a more robust solution was needed. Cloud-based Adobe Commerce became the right choice for the business to better support the rapid growth online.

We partnered with Blue Collar Design Agency for a fresh redesign of the Every Man Jack website. The design team at Blue Collar worked with the leadership and marketing team at Every Man Jack to refine and enhance the visual representation of the new site.

The new homepage featured dynamic video and an excellent introduction to the brand and customer experience. The site experience is tailored to different visitor types, has account notification features, and a personalized experience for shoppers.

every man jack website graphics

The Results

Innovative UX design helped to tailor the shopping cart to assist users through the checkout process to choose products and subscription options to best fit their individual needs. Visual cues were used to create a clear path for the customers including alert messages, and an intuitive cart experience served as an educational piece for users for the various options available.

The project team kicked off the design in July and wanted to be live no later than the end of October 2019. We met the deadline and the new Every Man Jack was up and running in time for holiday shopping.

Key Subscription Features

subscription boxes from every man jack

Key Subscription Features

The Every Man Jack subscription offerings were all custom-built in Adobe Commerce and included:

  • Starter kits, that convert to full-size
  • Subscriptions to a “box”
  • Frequency management
  • Conversion a standard one-time purchase to a subscription
  • Editing subscription contents for the next box
  • Modifying the box before the next shipment
  • Integrated one-time or subscriptions on single PDP
  • Custom cart flow for subscriptions

Start Your Project

Three Easy Steps:


Contact Us

The first step in working with Bear Group is to fill out our contact form to schedule an introductory call with our team.


Introductory Call

We'll listen to the challenges you are facing and discuss possible solutions. This will give you an idea of how we can help.


Get Started

After you've decided that Bear Group is the right development partner for you, we'll kick off your project and dive right in.