a name tag and other printed materials on a table

Imprint Plus

Creating new impressions with Adobe Commerce

As the manufacturer of high-quality, custom name badges, Imprint Plus needed an ecommerce website that could do it all. Adobe Commerce (formerly Magento) proved to be a strong choice.


Technical Scoping
Ecommerce Development
Magento Development


Explore More

Meet Imprint Plus

Meet Imprint Plus

Making a lasting impression with an Adobe Commerce website.

Imprint Plus is a British Columbia manufacturer of high-quality, reusable, custom-printed name badges. They have thousands of customers in 102 countries (including 92% of all hotel brands in the world) along with many Fortune 500 companies. CCL Industries purchased the company, as part of its Avery brand portfolio in 2018. 

They needed a new ecommerce storefront to increase efficiency and better serve small- to medium-sized businesses. The storefront needed to have a great UX and to take care of all the commerce transaction basics but also needed to be heavily customized around the unique nature of their business. A perfect fit for Adobe Commerce (formerly Magento).

The Challenge

The expression “you only get one chance to make a great first impression” is especially true for Imprint Plus customers. Nearly everyone wearing their name tags spends their days making first impressions count for their companies.

Their website needs to reflect that ideal, so with that in mind, we introduced the Imprint Plus team to a longtime design partner, Fell Swoop. They began working closely with the Imprint Plus marketing and technology teams to fully understand how to represent and present their business online. It’s a fairly complex customization since a customer can choose shape, style, backings, and many more features for their badge. Fell Swoop delivered a series of wireframes and polished designs and we got to work!

a woman rings up a customer

The Solution

Once the Adobe Commerce cloud environment was ready, we began the general configuration and front end of the website. We made heavy use of Adobe Commerce’s Page Builder capabilities and extended them with custom content types—building unique landing pages to wrap their product in explanatory content. The core branding, primary navigation, catalog, and product detail pages began to quickly take shape on the front end.

The customer first selects a shape and then size which determines the material and fastener options that are available as well as the inserts or engraving. It’s a seamless experience for customers but took some unique engineering "under the hood" to bring it to life. The product pages have two distinct paths, where the customer purchases and prints their badge inserts at their offices or where they can upload names, and Imprint Plus can print and deliver it to them.

various screenshots of the imprint plus website

The Results

Imprint Plus can now design entirely custom badges for their customers. For example, if a hotel chain wants to have their own custom badge then all of their hotels across the world could have access to create/print these badges as new staff members join their team. 

The custom badge designer is a customizer tool where customers are routed from an Adobe Commerce product detail page through their internally-built customizer application, and back to Adobe Commerce for checkout. The new Imprint Plus site launched in February 2020.

Start Your Project

Three Easy Steps:


Contact Us

The first step in working with Bear Group is to fill out our contact form to schedule an introductory call with our team.


Introductory Call

We'll listen to the challenges you are facing and discuss possible solutions. This will give you an idea of how we can help.


Get Started

After you've decided that Bear Group is the right development partner for you, we'll kick off your project and dive right in.