Person jumping a mountainbike

Diamondback Bicycles

A Custom Website Integration

Diamondback Bicycles was initially founded in 1977, and has since become an internationally recognized cycling brand. Together we crafted a custom website integration to take their brand to the next level.


Magento Development
Drupal Development


Meet Diamondback

one of diamondback's outdoor bikes

Meet Diamondback

In addition to their innovative racing models, Diamondback is a producer of all things cycling, manufacturing a wide range of bicycles, individual parts, and accessories for any enthusiastic cyclist. Diamondback promotes the cycling lifestyle to anyone at any level of experience. Diamondback is taking big steps to grow its online presence. Requesting the assistance of a team of developers who could support them across a wide range of ambitious web marketing and ecommerce projects, we stepped forward.

The Challenge

Originally, Diamondback had been maintaining its website through Adobe Commerce (formerly Magento) ecommerce platform and a legacy CMS called mojoPortal. They immediately presented us with a backlog of items they needed our assistance with, including a full migration to a new server, as well as new hosting environments. We saw an immediate win by putting a more modern Drupal CMS platform in place, and that recommendation became the second project in the roadmap (after switching to managed hosting). To preserve the integrity, appearance, and style of their content, the migration was done manually with the help of a content manager. 

a closeup of a bike frame

The Solution

Diamondback had a static catalog and a separate ecommerce store. We integrated all bikes and accessories under shop — some are for sale direct, some via retailer partners — so that all are managed as a single set of inventory in one spot, Adobe Commerce. Having the catalog in Adobe Commerce also allowed us to build a more clear primary navigation structure for Diamondback users.

Once Diamondback’s Drupal CMS was in place, we also built out a new section for their website, “Let’s Ride with Bill Nye.” We used Drupal’s modular system to quickly build out pages for them that would help promote their content, and easily allow them to create new content for their “Let’s Ride with Bill Nye” campaign without needing IT assistance.

Case Study Highlights


Bike customizer tool that allows users to shop and visually actualize their custom ride.

Adobe Commerce Capabilities

Consolidation of catalog data into Adobe Commerce and updated website layouts.

Drupal Upgrade

Migration from a legacy portal to Drupal 8 and custom drupal modules for management of new marketing campaigns.

I have nothing but great things to say about working with your team. Communication is always prompt and extremely organized. I can count on your team to deliver quality work on schedule.

Bryce Wenker

Start Your Project

Three Easy Steps:


Contact Us

The first step in working with Bear Group is to fill out our contact form to schedule an introductory call with our team.


Introductory Call

We'll listen to the challenges you are facing and discuss possible solutions. This will give you an idea of how we can help.


Get Started

After you've decided that Bear Group is the right development partner for you, we'll kick off your project and dive right in.