Chukar Cherries

A delectable Magento 2 Replatform with Custom Shipping Extension

Chukar Cherries, a brand of premier cherries and related food products, operates out of the Pacific Northwest. They needed an ecommerce website to help them cater to their customer base.

SERVICES PROVIDED

Scoping
Systems Integrations
Ecommerce Development
Magento Migration

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Meet Chukar Cherries

Meet Chukar Cherries

Chukar Cherries began in 1988 and quickly became a Pacific Northwest legend for their extraordinary foods and gifts crafted from locally-grown cherries and berries. (Definitely try their chocolate-covered cherries — it’s one of the best things you’ll ever taste.)

The Chukar Cherries team reached out to us to help move their website from Magento 1 to the Magento 2 platform, now called Adobe Commerce.

The Challenge

We worked with the Chukar Cherries team to understand the current capabilities during a short scoping phase. It turned out there was quite a bit of custom development done over the years on their Magento 1 site along with a fully-custom theme and reliance on many Magento extensions. We formed an upgrade path for each extension along with a data migration plan from Magento 1 to Magento 2.

Chukar Cherries had recently rebuilt the design on their website, so we were able to move that forward to the new platform, commonly referred to as a “lift and shift.”

an image showing various chukar cherries merchandise

The Solution

During the site-building phase, we rebuilt the catalog and product structures as well as the responsive theme. The custom “mega menu” dropdown navigation presented some interesting front-end challenges and was fun to build.

We handled all of the manual migration of content pages like recipes, ingredients, blog, news, and other general history pages. This phase included full QA across various devices and browsers. The custom development phase began once the data migration was complete and a number of highly custom shipping-related modifications were put into place.

The order shipping process—and how that gets presented to customers—is a very unique and custom area to Chukar Cherries. Their product line is seasonal and includes fragile products with a shelf life (that can’t arrive melted), wine, gift orders, and products that can only be shipped on specific days as the product is handcrafted.

various screenshots of the chukar cherries website

The Results

Customers need to be able to pick delivery timelines and have the ability to ship to multiple addresses, sometimes hundreds of addresses when it comes to corporate gifts. There were many requirements that led to building a custom Magento extension and experience to support their customer and business requirements.

For customers, this resulted in a simple checkout process with a delivery date picker embedded. Behind the scenes, there are many business rules at work.