A2Z Balloons

Optimization for Faster Performance

Meet A2Z Balloons

We’ve worked with many fantastic clients over the years, and it wouldn’t be a stretch for us to say that A2Z is one of them. Based out of Michigan, originally founded in 1938 from a merger of two companies, A2Z Balloons sells many different party supplies, but of course their number one product is an unimaginable amount and variety of balloons. Just go to their website’s search and type any word - they likely have a balloon for it. A2Z Balloons is mainly a wholesaler to clowns, party and balloon stores, decorators and balloon animal makers (twisters).

A Magento® Commerce Cloud Upgrade

A2Z Balloons had been experiencing unusual issues with their Magento website in the form of session sharing, carts vanishing, design oddities, content management difficulties, and slow speeds. Their goal for their website was to move up to Commerce Cloud, fix performance issues, streamline the extensions in use, update the look and feel, and make their website easier to manage for their team.

Our team started with a complete audit of their current system to see where we could make the improvements they were after. After reviewing their website and technology stack, we discovered that their Magento website had been weighed down with over 60 extensions. We scoped out a plan of action that would cut down the amount of extensions in use, update the theme and informational architecture of the website, make management simpler, and improve the overall performance and security of the website.

Tailoring Magento to A2Z Balloons

We first started by updating or removing the extensions that had been added on to the website. After consulting with the A2Z Balloons team to learn what was necessary and what was unnecessary, we customized their website itself to perform the functions that the extension had been meant for.

In the end, we were able to cut A2Z Balloon’s Magento platform down to less than 15 extensions - from 68.

A More Navigable Website

A2Z Balloons wanted to update the layout of their website to make navigating their massive inventory and shopping easier for their customers. After consulting with their team about a typical user journey, we created new layouts for their homepage and product pages. Customers on A2Z Balloons can navigate an improved information architecture, utilize drop down menus, or do a quick search.

The New a2zballoons.com

After just 4 weeks, A2Z Balloons launched their new website. Performance optimized, secure, easy to use, and easy to manage, administrators and customers on the A2Z Balloons website can now enjoy a better shopping experience.