BioImmersion

Finding a holistic solution with a Shopify rebuild

BioImmersion produces and sells its plant-based therapeutic food supplements directly to consumers. They needed a new Shopify storefront to help their business grow.

SERVICES PROVIDED

Ecommerce Development
Shopify Development
Custom Integrations

DESIGN PARTNER: DESIGN HOVIE STUDIO

Explore More

Meet BioImmersion

Meet BioImmersion

A holistic approach to plant-based food supplements.

BioImmersion brings customers all over the world therapeutic food supplements through their website. We worked with BioImmersion on their first ecommerce store in 2016 which was built on Magento 1 open source edition (now Adobe Commerce) and custom-designed by Hovie Hawk. But when Magento 1 support ended in June 2020, it was time to make a move and Shopify was the right fit with their robust presence in the small business market.

We are honored and very fortunate to have Bear as our consulting team for keeping our website on the cutting edge of this rapidly-changing world of ecommerce.

BioImmersion Team

The Challenge

BioImmersion was in the midst of updating their brand when they came to us, so we opted to complete the migration with one of the standard Shopify themes to help keep costs in check.

Shopify is a fully-hosted platform, taking away some of the headaches that come with maintaining your own server environment, maintaining security in the server and application, and managing new releases and upgrades. All of that costs money, and as a small business, it made sense for BioImmersion to take advantage of those savings.

The Solution

BioImmersion’s fulfillment partner had recently completed a Shopify integration with their warehouse management system, so they could process orders at the warehouse without needing to build an integration from scratch.

Once the store’s theme was in place, we did an initial migration using Cart2Cart shopping cart migration service for existing customers and orders. We replicated payment gateway settings, expanded their shipping options for international orders thanks to Shopify’s negotiated discounted shipping rates, and used an app to integrate with their third-party logistics provider (3PL).

They have a relatively small catalog of primary products, so rather than doing an automatic migration, we chose to set up the inventory and catalog by hand. Within a few days we had their store created (and largely functional at this point).

various screenshots of the bioimmersion website

The Results

There were a few theme areas the designer wanted to improve upon, and our front-end development team handled theme customization using familiar technologies from Bootstrap JS, Javascript, HTML, and CSS. When future core Shopify upgrades come up, we’ll simply reapply the custom theme as part of our deployment process to ensure everything looks and works like it’s supposed to.

In addition to selling directly to consumers, the BioImmersion team maintains relationships with doctors who are familiar with their products and needed to customize a Shopify webform with additional fields to help customers identify practitioners during the login process. This was redone using an existing Shopify app.

Project Highlights

Theme Refresh

We worked with BioImmersion to revamp their Shopify base theme to suit their brand image and provide a solid user experience.

Shopify Customization

The capabilities of Shopify allow the BioImmersion team to maintain relationships with doctors by allowing customers to identify practitioners during the login process.

Systems integrations

We replicated payment gateway settings, expanded their shipping options for international orders thanks to Shopify’s negotiated discounted shipping rates, and used an app to integrate with their third-party logistics provider (3PL).