How Much Does Shopify Cost?
When it comes time to upgrade your ecommerce platform, one of the most looming factors may be the cost. We are often asked, "How much is Shopify?" We’ve also been asked a few times to break down the total cost of ownership (TCO) for running an ecommerce business on Shopify. Shopify likes to lead its marketing with its $29/mo price to run a Basic store, but the actual costs for anyone running the platform will actually be much higher. There are multiple facets of each Shopify cost.
In this blog, we'll break down the most important details you need to know before making the change to Shopify and everything associated with Shopify costs. We’ll compare Shopify Advanced vs Shopify Plus and we’ve also included a link to a handy template you can use to estimate the total cost of each.
The Shopify cost pricing model can be challenging to figure out, especially if you’re accustomed to an open-source ecommerce platform, handling your own hosting arrangements, or managing your own payment gateway. All of that gets bundled in with Shopify as a SaaS platform.
Before we dive into a breakdown of Shopify-specific costs, we’ll shed some light on costs incurred while building and maintaining your Shopify website.
Cost to hire a developer
The cost to hire a website development team to build and set up a store in Shopify will vary based on the complexity of your design (theme), custom integrations, inventory migration process, the number of products, and, of course, the agency itself. Here at Bear Group, to bring a relatively complex Shopify site live, we typically see Shopify development costs ranging from $35-75,000.
Cost of ongoing development support
Once your Shopify storefront is live, you’ll undoubtedly continue to improve and grow your platform. As our clients like to say, “the web is never done,” and the opportunity for continual improvement is actually one of the great benefits of selling and marketing online.
With Shopify, you won’t have platform upgrade costs to worry about, but you will likely want to continue to grow and evolve the platform in various ways so there may be additional development costs.
We have an ongoing website support program, Run State, specifically for this purpose. Clients may choose to sign up for 20/40/60 hour tiers per month for ongoing development needs. There’s a wide range of support that clients need, but most clients in Run State spend somewhere between $15-$36,000 for ongoing site improvements each year (ideally with offsetting ROI from your awesome new store).