the outside of the frye art museum

Frye Art Museum

Revamping a cutting-edge art museum website

A Seattle staple, the Frye Art Museum brings cutting-edge art and inspiration to visitors from around the world. When they needed to revamp their website we were there to help.


Technical Scoping
Content Strategy
Drupal Development
Custom Integrations


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Meet the Frye Art Museum

a woman points at a painting in a museum

Meet the Frye Art Museum

The Frye Art Museum, located in the heart of Seattle’s First Hill neighborhood since 1952, is a cutting-edge art institution. As the city’s only free art museum, the Frye is at the forefront of supporting emerging artists with an ever-evolving array of exhibitions, community programs, and educational initiatives to welcome people in.

When the Frye team approached Bear Group, they needed a fresh start with a new website to reflect the full breadth of the museum, create connections between content, be easier for their team to manage, and be a welcoming space. 

The Challenge

The Frye Art Museum team was manually having to connect related content on the existing website. The new website needed to be flexible enough so their team could feature and connect exhibitions, community, and educational content while also creating opportunities for visitors to easily discover these based on their interests. 

With this in mind, the Bear Group team started by conducting a content audit of the current website, outlining how content could flow throughout the new website, and then planning the content types, taxonomies, and initial site map for the new website.

art prints in a museum

The Solution

The Frye team worked with design partner Polymode on a dynamic brand refresh to produce the design and user experience for the website. We participated in design calls, offering technical guidance along the way.

The innovative website design shines a spotlight on the diverse community of artists doing amazing things locally and globally. It includes a side navigation making it easy for website visitors to go deeper into the site and follow their interests.

Knowing the Frye Art Museum content strategy, custom design needs, and future integrations, we recommended the new website be built on Drupal 9 content management system (CMS). Drupal is a powerful and highly customizable platform that can grow with the museum well into the future.

Frye Art Museum website

The Results

We set out to build the new Frye Art Museum website with a simple-to-manage admin interface at the heart of it all. With the design and information architecture in hand, the website could be carefully constructed using the tools available in Drupal 9.

This included a variety of content types, paragraphs, new entities, and related fields and data types to support the content. 

Start Your Project

Three Easy Steps:


Contact Us

The first step in working with Bear Group is to fill out our contact form to schedule an introductory call with our team.


Introductory Call

We'll listen to the challenges you are facing and discuss possible solutions. This will give you an idea of how we can help.


Get Started

After you've decided that Bear Group is the right development partner for you, we'll kick off your project and dive right in.