Danaher

Elevating a Global Brand with a Drupal Website

Danaher, a global corporation, needed a more modern website to showcase their brand image and improve their site architecture. Together we cultivated a custom Drupal website.

SERVICES PROVIDED

Scoping
Custom CMS
Drupal Development

PARTNERS: VITAMIN-C CREATIVE + DESIGN HOVIE STUDIOS

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Meet Danaher

Meet Danaher

Combining brand image and website architecture to meet global goals.

Danaher is a corporation that encompasses a diverse network of technology innovators, each of whom share a passion for scientific advancement and quality creation. Danaher is a global corporation, with over 20 operating companies working together around the world. Danaher has created technology that has contributed to pre-natal medical equipment, ocean purification systems, and recycling processing facilities.

The Challenge

Danaher wanted to update their website with a more modern appearance, revitalizing their online image with an improved web design and architecture. They wanted their brand image online to be a representation of the same innovation that characterizes their technology.

We sat down with the Danaher team to review items they had in their backlog, pain points they had with their current website, and the goals they had for their website in the future as the center of their online marketing strategy.

Project Highlights

Functionality

To improve the functionality of the website we tightened up the system’s organization. We updated the layout of Danaher’s business directory to better represent the network of brands within the Danaher umbrella company.

Appearance

We worked together with Design Hovie Studios, additionally leveraging design and architecture work we had done for Fortive to craft a more modern image for the overall look and feel of the website, including making their website responsive to various browsers and devices.

Content

We then introduced Danaher to Vitamin-C Creative, who worked to create a website messaging strategy that delivered the Danaher story while optimizing for a digital readership.

The Solution

Improvements to the website’s aesthetic would come from an updated web design and website organization hierarchy.

At the end of our collaboration with Vitamin-C Creative, Design Hovie Studios, and the Danaher team, Danaher's website had undergone a complete refresh.

With content, an updated UX, and an improved site architecture in place, the Danaher website is ready to handle the needs of both users and admin.