Travis joined Bear Group in the spring of 2015 as our first Digital Marketing Director, and now leads all marketing efforts. Travis has a BS in Human Communication, and experience that ranges from development, to design, to B2B and B2C marketing.
Having worked in environments from startups to digital agencies, Travis brings over a decade of digital experience working on a wide range of projects and clients, and an endless curiosity that moves him to continually be pursuing new and exciting technology and tactics.
The Six Things You Need to Know About Travis Caldwell
How did you get into biking?
I would say I happened upon biking. My family moved to Portland in 2000 and I had just graduated from high school. I wasn’t working or going to college yet, so my uncle gave me a bike and got me interested in running and cycling. I competed in triathlons until my early twenties and had some pretty good results in the Pacific Northwest. I started biking less while working on my undergrad, though. Post-graduation, I got back into cycling and fell in love with the consistency of the training regimen as well as the exploration I could do on a bike. I have been a competitive cyclist since.
Currently my favorite places to bike are steep, rural, mountain dirt roads with great views, big climbs, and fast descents.
What is your favorite thing about living in Seattle?
Two things: Sports and the water. I am, as well as my family and my wife’s family, big on sports. I love having the ability to go to professional sporting events almost everyday of the year. With the Mariners, Sounders FC, Reign FC, Rainmakers, Seattle Storm, Everett Silvertip, Seahawks (even though I’m not a 12), Huskies Basketball and Football, Seattle is a great location for a sports fanatic. Seattle is a cool city, but if you love the water it is heaven. If you visit, see the city from the water!
However, if I could live anywhere else in the world, I’d choose Paris. It is hands down the best city in the world. I’ve spent some time there as a tourist, but would love the opportunity to live there and really become a local.
Do you have a favorite band or bands?
There is not a single genre of music that I don’t like. I listen to a lot of old time country music, classical, alternative, and rap. Lately I’ve been listening to a lot of mashup music, because I have what I call “music-ADD.” I always have a song or ten in my head, so mashups are good because they bounce around a lot and keep me interested.
Have you traveled at all?
I have been lucky to travel a lot. I’ve been to Australia, Micronesia, Spain, France, and Costa Rica, to name a few. I haven't had any majorly crazy experiences while traveling, but I’ve been wreck diving in Chuuk, surfing in Costa Rica, stayed in an 11th Century chateau in France, and have seen a bullfight in Spain. I consider those all once-in-a-lifetime experiences.
My next international trip will be to Portugal, Italy, or Patagonia.
How did you first get into marketing?
It just happened. Sometimes you make your own destiny and sometimes your destiny finds you. I’ve always been really good at communicating and connecting with people, and as the internet has evolved - especially with the advent of social media - marketing has become the perfect fit for me.
What does your perfect day look like?
Waking up in the mountains, coffee on the porch with my wife and dog, a long bike ride or run in the woods, and then playing cribbage and drinking wine into the night. Either that, or the opening scene to The Last of the Mohicans.
If you have any additional questions for Travis or you just want to say hello, send him a tweet @travcaldwell!