Salesforce CRM

Integration with Drupal

Salesforce was an early CRM and one of the first to get big in the MarTech software space. They expanded into marketing automation by acquiring ExactTarget, Pardot, and CoTweet. After ExactTarget was acquired by Salesforce, their enterprise email and marketing automation platform was merged with the Salesforce CRM, creating the Salesforce Marketing Cloud.

Like most marketing automation services, Salesforce Marketing Cloud provides automation for email, social, digital advertising, and website marketing. Salesforce divides its marketing automation outreach into two categories: platform and channel.

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Our Experience

We’ve done multiple Salesforce Marketing Cloud API integrations for large clients on Drupal websites, including WorldVision, PopCap Games, and more. Typically, the purpose of these integrations is to capture check-out events or new leads from campaigns that then start an automation event. All of our clients were already using ExactTarget as their email marketing system, and upgrading to Salesforce Marketing Cloud was a natural progression for them.

Additional Integrations

ERP & Accounting

Create a stable connection between the various technologies you use to conduct your business online.

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Payment Systems

Whether it’s safe and simple transactions or unique checkouts and inventories, you can accomplish either through a payment gateway.

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Marketing & CX

Improve your website’s efficiency and ease of use by integrating with your marketing and customer support systems.

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After you've decided that Bear Group is the right development partner for you, we'll kick off your project and dive right in.