Oracle Eloqua
Integration with Drupal
Since its founding in 1977, Oracle has taken steps to keep its software relevant to current technology and market demands. One of their recent efforts has been to acquire Eloqua, a marketing automation service. Eloqua has grown in its capabilities since its acquisition, backed by the data and resources of Oracle. Now called Oracle Eloqua, the Oracle marketing cloud offers the standard features — targeting, segmenting, sales communication, and website marketing—offered by most marketing automation systems.
Oracle Eloqua’s features are comparable to Salesforce Marketing Cloud and Marketo, but their greatest distinguisher is their emphasis on data-driven marketing for B2B marketers. Considering that most B2B businesses have a closer relationship to their clients and their leads undergo a longer conversion process, Oracle Eloqua’s tools are beneficial for lead segmentation and creating a communicative bridge between your sales and marketing teams.
We’ve had experience integrating Oracle Eloqua with Drupal for several enterprise clients over the years.

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