Fashion & Luxury

Building a Scalable Wholesale Experience on Shopify B2B

Client

BYLT

Technology

Shopify

Services

Brand strategy + visual identity, UX/UI design, Shopify custom theme development

A Brand Built for Modern Lifestyles

the challenge

Balancing Brand and Wholesale Complexity

BYLT needed a dedicated B2B wholesale site separate from their existing headless, PAAC-powered retail experience. As a fast-growing commerce brand, their team wanted a streamlined way to support apparel wholesale buyers while maintaining brand consistency across both retail and wholesale channels.

Key challenges included:

  • Migrating off an outdated theme and standing up a modern, flexible Shopify B2B structure built to support long-term ecommerce growth

  • Implementing essential wholesale functionality, including a multi-variant bulk order form.

  • Supporting BYLT’s complex minimum-order rules, including requirements that varied per color and per size within the same product.

  • Ensuring the new B2B experience stayed visually consistent with BYLT’s minimalist retail brand while remaining easy to maintain.

The Solution

A Brand-First Shopify B2B Solution

Bear built the new wholesale experience on Shopify B2B, selecting a Horizon theme for its flexibility, speed, and ease of customization.

Our work included:

  • Selecting and configuring a Shopify Horizon theme to deliver a clean, modern layout that aligned with BYLT’s aesthetic.

  • Integrating essential Shopify B2B and wholesale apps to support customer-specific pricing, large-quantity ordering, and account-level rules.

  • Branding the theme through full visual “skinning” to bring it in line with BYLT’s minimalist design language.

  • Developing a fully customized multi-variant bulk-buy form on the PDP.

    • The new interface allowed buyers to select colorways and sizes in a clean, consolidated UI.

    • We collaborated directly with the app developer to ensure the form could enforce BYLT’s layered minimum-order logic: minimums per color and per size, all validated before add-to-cart.

  • Adding supportive wholesale features, including discount messaging and an inquiry form for out-of-stock variants.

Highlights

Key Shopify B2B Benefits in This Build

✅

Centralized wholesale management — customer-specific pricing, payment terms, and B2B catalog rules handled directly within Shopify.

✨

Theme flexibility and fast iteration — Shopify’s extensible theme architecture enabled quick customization without heavy engineering.

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Built-in scalability — Shopify B2B supports large SKU catalogs, variant-rich apparel products, and high-volume purchasing without performance friction.

The Outcome

The project delivered a dedicated Shopify B2B wholesale portal that is consistent with BYLT’s brand, easy to maintain, and built for scale. The new custom bulk-buy form became the centerpiece of the experience and dramatically improved variant selection for apparel buyers.

Wholesale customers can now place large, multi-variant orders with greater clarity and fewer errors. For BYLT, the new Shopify B2B site provides a modern, reliable platform tailored to their wholesale growth strategy.

Supporting Growth Without Compromising Brand

As BYLT’s wholesale channel grew, the experience needed to scale without losing the brand’s clean, premium feel. Bear built a Shopify B2B experience that supports complex wholesale needs while remaining intuitive, polished, and true to BYLT’s identity.

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