Pet Nutrition & Wellness

How a smoother “Subscribe & Save” journey sent sales—and tails—wagging

Client

Only Natural Pet

Visit Site
Technology

Shopify, Ordergroove, Elevar

Services

Growth Strategy, UX Redesign, Loyalty Roadmap

Pet-Centered Design: We transformed ONP's digital experience to match the quality and care of their products.

The Challenge

Friction at Checkout Was Costing Sales

Pet parents loved the products but stalled at checkout. Research showed the overall PDP buy box was confusing to customers.

Key problems:

  • Challenging to use “Subscribe & Save” box – Prices looked inconsistent, savings felt murky.

  • Hard‑coded discounts – Tweaking a “45% off first order” offer required a dev ticket and days of wait time.

  • Forgotten loyalty club – Points could be redeemed only four months a year; manual gift‑card work drained staff hours.

Friction on the screen translated into fewer subscriptions, higher support costs, and flat lifetime value.

Results

3 Early Wins (First 12 Weeks)

↑40%

Total sales

↑25%

New customers

↑22%

Active subscriptions

< 2hrs

Time to launch a promo

“Sales jumped 40% in three months because we can finally tweak offers in real time.” — Jay, Head of eCommerce, Only Natural Pet

Our Approach

Clarity That Converts

Goal: Replace every extra click, question, and customer‑service email with clarity and confidence.

Project Highlights at a Glance
✨

45% first‑order offer A/B tested against 35% & 40%—all without code.

✅

3‑column PDP layout pairs value props with crystal‑clear pricing.

↑

2‑hour promo launch saves ~100 dev hours per quarter.

😎

Pet‑centric data model ready to power breed‑specific bundles in 2025.

Why It Worked

When checkout reads like a love letter to pet parents—clear savings, honest flexibility, and perks that speak their language—hesitation melts away. By pairing that transparency with agile offer testing and loyalty touchpoints that celebrate every tail-wagging milestone, Bear turned a routine transaction into a relationship worth returning to.

  • Clear value, zero guesswork. Side-by-side pricing and plain-language perks (“Save 45% today, 10% forever”) let shoppers see the win immediately—no fine print, no second-guessing.

  • Testing at the speed of ideas. Marketers can now toggle first-order discounts in minutes, running weekly experiments that sharpen margins instead of quarterly gambles.

  • Content that feels personal. Bear helped reframe loyalty messaging around real pet moments—birthdays, breed stages, even training milestones—so every email or PDP badge reads like a friendly tip, not a sales ploy.

  • Lean tech, long runway. Swapping hard-coded promos for Shopify Functions lightened the stack and left doors open for future moves (Recharge add-ons, headless builds) without costly rework.

Looking Ahead

With trust firmly planted and data flowing, the stage is set for an even richer bond between ONP and every four-legged customer. The next chapter will transform simple purchases into an ongoing dialogue—one that surprises, delights, and grows more rewarding with every click and cuddle.

  • Loyalty 2.0 launch. An upgraded program—automatic credits, no expirations, birthday treats—aimed at boosting redemption and deepening repeat buys.

  • Smarter cross-sell moments. With richer pet-profile data, ONP can suggest hip-joint chews right before a senior pup needs them, or kitten kibble as a cat ages—all triggered automatically.

  • Margin tuning on autopilot. First-order discounts will taper as subscription volume climbs, keeping growth steady while protecting profit.

  • Seamless retention flows. Loyalty points now feed directly into Klaviyo, powering timely “Back-in-stock,” “Birthday,” and “Reorder before you run out” nudges—each one grounded in the positioning Bear shaped for lasting brand-pet bonds.

Thinking about your own subscription story?

Let’s talk about turning checkout friction into predictable, margin‑positive growth.