Bear Group Case Study

World Vision Drupal Website Case Study

Launch Date: 
August 2013

Meet World Vision:

World Vision is a Christian relief, development, and advocacy organization dedicated to helping communities overcome poverty and injustice. They work in nearly 100 countries and employ a staff of more than 45,000. The long list of relief programs and donations efforts they facilitate around the world for clean water assistance, famine relief, and natural disaster relief required a website with a robust core capable of handling that amount of content.

When we first began working with them in 2012, World Vision’s online presence was comprised of an outdated UI (User Interface) built on Drupal 6, and a scattering of small, single-purpose websites built by various teams over the years. Without a centralized content management system, making fast, consistent updates to their websites was a major headache.

World Vision contracted with a developer to upgrade their systems, provide new integrations with internal tools, and build a CMS (Content Management System) in Drupal 7 to curate their entire online presence. World Vision wasn’t seeing the results they wanted and started looking for new partners. We’d worked with them previously on a few of their smaller websites, and they decided to entrust us with the task of getting the CMS for their main website built and launched.

A CMS With Vision 

Once we had a clear picture of World Vision’s needs, we immediately began work building a CMS to meet them. Even though we started from scratch, we were able to recast the scope of the project and deliver a feature-rich Drupal website three months later. Now, the World Vision CMS acts as the hub of their online organization, informing and empowering users to sponsor children, donate, or learn more about particular crises.

Our first task was to bring all of their content outlets under one roof. Every donation portal and campaign page can now be managed from the website’s administrative back-end. We built an intuitive content interface that allows any member of the content team to make updates—no developers required. We created a powerful editorial workflow solution that captures input from multiple stakeholders, while moving content through the approval process. With their new CMS, World Vision’s web team has the tools they need to write, edit, and publish consistent content across their entire organization.

Theme Layout and Architecture: Redesigning WVUS With an Updated Checkout Process

There are numerous ways to give, and World Vision’s Donation website offers users a variety of ways to become involved. For World Vision, maintaining the simplicity of their donation process and their website layout was a priority. World Vision’s Donation website is operated from a Magento platform for its security, customization, and flexible integration ability. To provide their users with a cleaner, updated web experience, World Vision requested that we implement a new design and fully responsive theme for their Magento platform.

The month-long project began with working alongside their internal design team to redesign their website with a fully responsive theme, allowing users on desktops and mobile devices to move through the World Vision website intuitively. This enabled World Vision to phase out their dedicated mobile checkout experience and use a single system, which was helpful for their operations team.

The responsive theme featured new styles both globally and on product pages. The functional elements of their website - basket, checkout account management, and search - were organized to appear cleaner and more balanced with the stylistic elements of the rest of the website. New category landing page layouts were constructed to feature high impact visuals, in addition to being fully reusable on any category landing page.

Since launching, we’ve continued to work closely with the World Vision team on a long-term roadmap of Drupal and Magento projects. Those projects have included a campaign-management toolkit for their marketers, as well as a sponsorship portal for helping their international offices communicate with donors. We are honored to be working so closely with an organization that does so much to improve lives around the world.


Our team is ready to help you reach your online marketing goals, let us know how we can help.

Phone:
(206) 973-7940

Email:
info@beargroup.com

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2540 Westlake Avenue North
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Seattle, WA 98109

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