Switchback Travel & The Master Switch

Custom Drupal Website

After years of traveling the globe, David Wilkinson launched Switchback Travel as a travel guide for outdoor travelers. With the aim of avoiding the narrow, beaten path of existing travel information, Switchback Travel offers essays, photographs, maps, user input, and other helpful tools. After the success of Switchback Travel David and his team then launched a secondary business, The Master Switch. The Master Switch offers resources for researching tech devices, providing guides on different features to consider before making your purchase.

Building The Website: A Custom Drupal Solution

We built Switchback Travel on the Drupal Content Management System (CMS) platform based on graphic designs created by Design Hovie Studios. Switchback Travel and The Master Switch are publishing companies, so a strong Content Management System (CMS) is a mandatory tool to support their business. We recommended Drupal for its strong publishing and community building tools, as well as its ability to grow with the company.

2015 Responsive Development

For both websites, building a fully mobile responsive user experience became a priority in 2015. We developed Switchback first, with a new design from Hovie that included desktop improvements to make it responsive (reacting to changing screen widths) and better display Switchback’s photography, as well as “stacking” for the mobile experience. With four years of Drupal publishing experience, the Switchback team had a very clear vision for how they’d like to structure content and simplify the content management process. The new structure required a significant change in the content types, fields, and data structure.

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Leveraging a Web Design

Once completed, we switched attention to The Master Switch where we once again leveraged the investment made in front-end development on Switchback (theme structure, layout and styles) for The Master Switch. While the content on the two websites is completely different, we were able to reuse much of the Drupal structure and theme, simply changing the styles to reflect The Master Switch brand. While not exactly a two-for-one, it was certainly a great way to leverage a completely custom theme into a second website.


Entirely new custom website built on Drupal, providing enterprise-level content management tools.

Mobile responsive designs implemented on both The Master Switch and Switchback Travel.

Our Continuing Work

After launching both websites we have continued to be a technology partner on many small enhancements, from incorporating ad networks to integration with comment management solutions, as well as mapping and building several restructures as the content has evolved.