New CBD Marketplace Hits the Ground Running
Ivyside, a subsidiary of the publicly-traded Canadian company Tilray, set out to create an eCommerce marketplace for CBD products that benefit their customer’s active lifestyles while layering in education about the health and wellness benefits of cannabinoid-based remedies.
Marketplace + Magento
Ivyside is an online marketplace—a “superstore” of sorts that carries many brands under a single umbrella. Think of it as one large department store, where customers can shop by category, by brand, or by health benefit for products from many different companies.
When they approached us, the Ivyside team had built a site internally using NopCommerce but quickly realized they needed to move to Magento Commerce instead to fully support their marketplace vision. Magento fits the bill for this type of marketplace store.
One of the interesting aspects (and challenges) of CBD, is that it takes several weeks of consistent use to experience its effectiveness. To help customers track their progress and note benefits, Ivyside worked with our team to create a CBD tracker tool.
This is a React JS web application, based on the interactive wireframes provided by Fell Swoop. It has a tight integration with Magento, so customers can track based on the products they purchased, storing this data with their main customer account at Ivyside.
All said, the new commerce website included approximately 30 pages built using Magento’s Page Builder tools. They now have a solid foundation for growth as they roll out additional marketing initiatives in the future.
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