Bear Group Case Study

Diamondback Bicycles Custom Drupal Website

Launch Date: 
2016

Meet Diamondback

Diamondback Bicycles was initially founded in 1977, and has since become an internationally recognized cycling brand. In addition to their innovative racing models, Diamondback is a producer of all things cycling, manufacturing a wide range of bicycles, individual parts, and accessories for any enthusiastic cyclist. Diamondback promotes the cycling lifestyle to anyone at any level of experience. Diamondback is taking big steps to grow their online presence. Requesting the assistance of a team of developers who could support them across a wide range of ambitious web marketing and eCommerce projects, we stepped forward.

The Benefits of an Integrated Digital Presence

Originally, Diamondback had been maintaining their website through a Magento eCommerce platform and a legacy CMS called mojoPortal. They immediately presented us with a backlog of items they needed our assistance with, including a full migration to a new server, as well as new hosting environments. We saw an immediate win by putting a more modern Drupal CMS platform in place, and that recommendation became the second project in the roadmap (after switching managed hosting). To preserve the integrity, appearance, and style of their content, the migration was done manually with the help of a content manager. 

Diamondback had a static catalog, and a separate eCommerce store. We integrated all bikes and accessories under shop–some are for sale direct, some via retailer partners–so that all are managed as a single set of inventory in one spot, Magento. Having the catalog in Magento also allowed us to build a more clear primary navigation structure for Diamondback users.

Once Diamondback’s Drupal CMS was in place, we also built out a new section for their website, “Let’s Ride with Bill Nye.” We used Drupal’s modular system to quickly build out pages for them that would help promote their content, and easily allow them to create new content for their “Let’s Ride with Bill Nye” campaign without needing IT assistance.

Throughout updating the functionality of their website and migrating their CMS to Drupal, we've worked closely together with the Diamondback marketing and design teams. Our team continues to provide ongoing support to Diamondback, regularly setting aside time to work through a backlog of tasks that is continually being added to. With quite a few competitive cyclists on the Bear Group team, we’ve greatly enjoyed our work with Diamondback and look forward to developing future projects with them.


Our team is ready to help you reach your online marketing goals, let us know how we can help.

Phone:
(206) 973-7940

Email:
info@beargroup.com

Address:
Bear Group, Inc.
2540 Westlake Avenue North
Suite A
Seattle, WA 98109

Contact Bear Group