Dawn House

New Shopify Plus Launch of Dawn House Bed

Introducing Dawn House

Dawn House is a new product line from Ergomotion, the world's largest supplier of adjustable bed bases. The Dawn House Bed combines smart technology with the best customizable sleep solution to support a vibrant life, with built-in wellness, safety and other convenience features that are helpful for aging adults.

Design Partner Approach & Technical Scoping Phase

The first phase of the Dawn House project was led by our longtime design/UX partner, Fell Swoop. Bear Group participated in the discovery and design review meetings, providing feedback on the feasibility and cost implications of planned features being established in the UX. This phase runs in parallel with our technical scoping and prototyping to help inform that work.

With design underway, we led a technical scoping phase with the client team and Bear Group’s solution architects, technical project managers, developers, and any other vendors. In this, we establish the current and future goals as well as the features for the updated website and provide a detailed scope for what should be included in the project.

Shopify Plus

  • Bear Group recommended Shopify Plus as the core platform for the new Dawn House commerce experience. The platform comes with access to Shopify Scripts API and the Script Editor app, allowing our team to create the personalized in-cart and checkout experiences that would distinguish and reflect the Dawn House brand.

    Shopify’s base application supports many of the key capabilities Dawn House needs, including:

    • Shopify 2.0 Dawn base theme with the ability to fully customize the theme to support their new brand
    • Management of pricing and SKUs
    • Catalog management and categorization
    • Business intelligence suite for analytics tools
    • Many built third-party solutions for payment gateway, tax, and fraud screening
    • Configurable product bundles and grouped products
    • Custom CMS pages to support the blog
    • Related products selling capabilities on product detail pages
    • Custom gift messages and online gift card capabilities
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Custom-Built Shopify Plus Features

The Shopify Plus platform includes a large number of features to cover a broad range of requirements. Based on Dawn House’s specific needs, we identified several requirements that could not be met without extending the platform using a combination of off-the-shelf apps and custom code.

Custom Bundled Products Solution

Dawn House Bed offers bundled products, for example, sheets, pillows, and a mattress cover purchased together at a discounted price, but Shopify does not offer a bundled product type by default. We built a custom solution to bundle Shopify’s existing products together while allowing them to be purchased at a discount and retain individual SKUs and pass them through to the proper fulfillment channel.

Accessory / Bundled Products

When adding products to the cart, the Dawn House Bed website prompts the customer with a pop-up asking them if they would like to add on more to their purchase. For the mattress/accessories, this included bundled products or curated accessories. For the Dawn House Bed, this pop-up asks customers if they would like to add a universal headboard or a headboard bracket. Then it prompts the customer with curated up-sell accessories or bundles.

screenshot of dawn house website
screenshot of dawn house website

Multiple Variant Products

Shopify limits three variants per product and one resulting SKU. To handle the Dawn House Bed, we treated the bed, mattress, and headboard as individual products that will be added to the cart. The size and/or color options are variants of the relevant products to allow for the appropriate SKUs, images, and text to be shown. 

Mattress Recycling Fees

The recycling fee a customer pays varies depending on the state they live in. We used Shopify Checkout Scripts to evaluate — based on the customer’s shipping addresses — which rate product must be added to their cart. The quantity of the recycling-free product that is added to the cart is based on the number of mattresses that are in the cart.

Mattress Haul Away

Ergomotion’s shipping partner can pick up a customer’s old mattress and properly recycle it. Customers have the option to add this to their cart when they need this service.

The Dawn House website was successfully launched in December 2021. Perfect timing for those New Year’s resolutions for better sleep!