Climate Action Reserve

Updating WordPress

Climate Action Reserve has successfully promoted climate change solutions for decades. Working with a board of directors that include political leaders from all along the west coast of North America, the Climate Action Reserve is a collective effort that recognizes the global effect environmental care has on us all.

Bringing The Reserve to the Digital Front

Climate Action Reserve initially engaged Bear Group to address their outdated website. Over the years their web presence had grown across 17 different domains, some of which were no longer necessary to their efforts or actively being managed. Their punch list of items included restructuring of their homepage, updating categories, sunsetting older event sites, and improvements to security.

Consolidating Climate Action Reserve's Web Presence

Our first step was to get the lay of the land, going through everything Climate Action Reserve was actively using and inactively interconnected with, itemizing and addressing what was necessary and what was–at this point–just a security vulnerability. They used a Wordpress platform to manage 3 of their websites, with an additional 14 websites still active on the same server that had been used in years past.

A Website Refresh

We next secured everything on their website, updating extensions that were outdated or no longer needed, upgrading core CMS’s, implementing Cloudflare–a Web Application Firewall–and running their code base through multiple scans. Although no longer in use, Climate Action Reserve didn’t want to lose any of the data or content from their historic, annual event sites dating from 2010. We flattened those websites into a static HTML format, preserving them without Climate Action Reserve having to maintain a CMS which, otherwise, could jeopardize their server.

We updated Climate Action Reserve’s separate events site, which had been running on an older version of Ubercart. We replaced it with a Wordpress event calendar plug-in, with registration links to Eventbrite, to their webinar registrations, or to other sign-up sites. This offloaded payment system management to PCI compliant third party solutions, adding flexibility to the types of events that could be included, and integrating the entire events site with the main domain.


  • Updated architecture and security of main CAR website and connected websites.

  • Implementation of Cloudflare.

  • Updated integrations of MarTech tools.

Improved Website Management

The websites that Climate Action Reserve was actively using–their main domain, their climate impact scoring website, and their NACW 2018 conference site–were consolidated on their main Wordpress platform to make management easier. We concluded the project with a homepage refresh for the main site, as well as a front-end update to their upcoming 2018 NACW Conference site.

Bear Group looks forward to continued engagements to support Climate Action Reserve’s mission.