Beecher's Handmade Cheese

A Magento Multi-Site Project

Meet Beecher's Handmade Cheese

There are thousands of different varieties of cheeses. The slightest change in environment, the type of salt, or the diet of the cattle can have an enormous impact on taste. Beecher’s Handmade Cheese take the task of taste to heart, producing cheeses of all types of textures and flavors. 

A favorite of locals and an exciting discovery for visitors to the city, Beecher’s Handmade Cheese is known for its artisanal quality. 

Beecher's Handmade Cheese | Bear Group Web Development

Unified Ecommerce Operations

Wanting to standardize their ecommerce operations, Beecher’s Handmade Cheese engaged with our team to rebuild their website, featuring more robust ecommerce options and a modernized content strategy. Bear Group had worked with members of the Sugar Mountain team before when we had developed and launched a website for Mishima Reserve. This new project would utilize the systems and design pattern of the Mishima Reserve site, customizing it to fit Beecher’s brand.

Magento Multi-Site

One of the benefits of Magento Commerce Cloud is that it can support multiple site instances. Working with the same platform we had initially built for Mishima Reserve, we created a new site for Beecher’s Handmade Cheeses. 

While appearing as a separate website to the user, Beecher’s Handmade Cheeses is managed from the same administrative center as Mishima Reserve. While the brands and catalogs are are unique, maintaining two ecommerce infrastructures would have doubled their development and site management costs. We leveraged Magento’s capabilities to support multiple stores to create a new website, domain, and sales channel for Beecher’s Handmade Cheeses. This uses a single infrastructure for the administrative backend, hosting, integrations, and customer management. Secondary brands are a great use case for multi-site development.

Beecher's Handmade Cheese | Bear Group Web Development
Beecher's Handmade Cheese | Bear Group Web Development

A Customized Look and Feel

We customized the website’s theme, creating a look and feel close to their old site while utilizing Mishima’s theme improvements. Using Beecher’s style guide, we incorporated their branding, typography, website colors, buttons, and calls to action throughout the website. 

We manually migrated all product inventory, attributes, and categories from their previous website into their Magento website. On the same Magento infrastructure, the two brands share the same payment gateways, fulfillment integrations, Cloud hosting, and Magento Commerce Cloud license. On the back-end, however, the site administrators can easily manage customers and orders distinct to each store, with separate catalogs, content, and themes for each domain.

Drupal for Custom Content

We integrated Beecher’s Magento website with a Drupal CMS for better content management capabilities. We repurposed the website theme we had used on the front-end of their Magento website to maintain a coherent appearance across both platforms. We migrated all content, including pages from their Cheese Education and Recipes sections, as well as Cafe pages and other general content. All pages underwent a thorough QA that checked for formatting. 

Additionally, Beecher’s moved forward with the creation of new content on their Drupal website, and directed our team in creation of updated About pages and Shop pages. Working with their team and their web designers, we created custom paragraph types that their team could use to build new pages on the fly, without needing any development assistance.

Beecher's Handmade Cheese | Bear Group Web Development

Custom Features

Custom Delivery Date Selection

Beecher’s Handmade Cheeses are perishable, and delivery date specifics are crucially important. To allow their customers to have more control over when they could anticipate the delivery of their purchases, we created a delivery date calendar that allows customers to choose exactly when their package will be delivered. 

Store Finder

Rather than ordering online, customers can use the Beecher’s Handmade Cheese website to find stores that carry their product. Using filtering and taxonomy views, users can easily navigate to find stores nearest to them. 

Cross-Platform Search

By customizing the search capabilities of AWS Elastisearch, users will find results for their search that not only pull up product pages, but also any recipes, articles, or blog posts that mention their search term as well. 

Wholesale Inquiry Page

Beecher’s has a unique approach to how they sell their products wholesale. Customers on their site can find more information on purchasing wholesale on their Wholesale Inquiries page, which features downloadable catalogs and unique pricing guides. 

Gifts

Beecher’s is a go-to gift item for many customers. To support users searching for gift ideas, we added a Gift option directly to the overhead navigation. From there, customers can shop different Gift Collections products, access Cheese Education pages to find the perfect gift, and research side dishes and pairing options.

Post-Launch Success

The new Beecher’s Handmade Cheese website launched in April, 2019. Fully optimized for both ecommerce and content marketing with integrated Magento and Drupal platforms, the new beechershandmadecheese.com is a perfect reflection of the artisanal quality of their product, built with the operational efficiency of a single ecommerce system.