eCommerce Platform Comparison
For merchants who want to create a unique, custom branded store Magento is an ideal choice. Not only does it include all the key features that enterprise-level businesses require, but it's build allows it to be easily built to order. Although it does support rudimentary content marketing, Magento is best used for what it was built for: a transaction engine.
Website Creation With Magento
Magento is a great choice for enterprise-level businesses, mainly due to capabilities that only a more complicated, expansive online store could fully utilize. In addition, while it does have a clean out-of-the-box appearance, achieving a custom-branded storefront will require initial and ongoing development resources. Magento is available in two editions: Commerce and Open Source. Open Source is free and provides many of the useful features that help Magento stand out, but Commerce offers a wider feature set and has an expensive annual licensing fee.
Magento is supportive of complex integrations and can be customized to support unique checkouts. The Magento development community is also fairly expansive, which for merchants means easy access to expert developers.
When Magento Is The Right Choice For Your Business
Managing Your Website With Magento
While the administrative experience is dependent on the customization, Magento's user interface makes handling the complexity of a custom website much easier. Often compared to the experience of managing a Wordpress website, the admin panel in Magento is straightforward, logical, and easy to use. And because the admin panel is also fairly similar between custom installations, Magento has also produced a number of tutorials and other resources.