Emma

Integration with Drupal

We first had the opportunity to integrate Emma with Drupal back in 2011 while working with the Seattle chapter of the American Institute of Graphic Artists (AIGA). At the time our company founder, Greg Bear, was serving a two-year term on the board of AIGA as their Digital Director. Over the course of his term, AIGA national made an agreement with Emma that enabled all AIGA chapters to use the system as their central email marketing tool.

In AIGA’s case, they were also essentially using Emma as the organization's CRM. It managed all the master lists for membership—via an API integration between AIGA’s national membership website and Emma—and kept membership records current.

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The Benefits

Their Focus: While other email marketing tools have focused on small businesses (Mailchimp) or enterprises (Exact Target) Emma has carved out a niche for itself through aggressive pricing deals, catering largely to the needs of non-profits and educational institutions.
Easy Integration: Emma is integration “lite,” meaning we can simply take the drop-in code provided in their admin panel and drop it into your chosen theme layer in Drupal. This provides a small, easily customizable, email form (complete with submit button) that can pass emails directly from your website into segmented email lists in Emma.
Simple List Segmentation: It’s quick to segment an existing list - say create a segment of members who had attended a specific event - and then generate a campaign.
Reliable Sendability: Emma features a reliable server that can send fairly large quantities of emails without any scheduling or data errors.