Ad Server Tools

Digital Marketing Integrations

For clients interested in a web publishing experience, integrating ad servers with your website is a good investment for increasing revenue with informed ad placement.

Both ad publishers and ad server systems are third-party tools used to control ad operations. They allow a website admin to manage and monitor ads on their website from a central location. Instead of relying exclusively on information being relayed to you by an ad service agency, use fresh data generated by ad and publishing servers to track campaign statistics and discover how to hone your ad strategy for success.  

In the past, we’ve worked with previous clients to implement ad servers - such as Doubleclick, OpenX, and Google for Publishers - as part of their web strategies. We’re familiar with the goals of web publishing clients, and in the list below we recommend the best methods and services integrations to add to your web systems.

Digital Marketing Systems Integration

  • AdSense, the Ad publishing system developed by Google, helps you attract new leads, measure the success of your ad campaigns, and better develop your website in response. Use AdSense to develop an ad campaign for any kind of platform. 

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  • Designed specifically to meet and anticipate the needs of the modern marketer in a rapidly changing, digital world, OpenX's ad publishing system allows you to maintain total control while optimizing monetization. 

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  • DoubleClick is a system developed from within the Google lab. With a firm understanding of customer response optimization, DoubleClick features programmatic buying and search management software, providing a more responsive system for your clients and a more manageable system for you. 

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