Placing Your Website at the Center of Your Digital Marketing
Project Scoping: Creating Your Blueprint
For developers, the actual building process is straightforward work. Actually writing code isn’t the most difficult part of the project. It’s understanding how you want us to build your website, where you need things to connect, how you’re going to be managing everything that touches your website, what your customer’s journey looks like–these are the details that are unique to each business.
For a website that needs to be all things to a lot of different people, all things need to be considered.
Your Business Overview
How do you describe your company, your size, your product mix, your selling strategy, your content strategy, the space your business occupies, and your competitors? Do you identify your business as B2B, B2C, B2G, B2H, or all of the above?
Your Customer Base
What do you know about the customers who are already dependent on your website? The audience(s) you are trying to attract to your website? This information will be critical when designing your website's design and UX.
The Total Set of Stakeholders
In addition to customers experiencing the front-end of the website, what other teams, individuals, or systems are going to be interacting with the site? How frequently will they be interacting with the website, and what experiences are they expecting?
What's On Your Wishlist?
What do you want from your website, that you can't achieve with your current digital strategy? Often it’s improving the look and feel or messaging so it reflects the brand better, or making it easier to manage. A feature list of things that would improve operational or customer experience on the current website exists in most organizations (whether written or not).
What's on Your Punchlist?
It's likely that you already have an existing punch list of items for your website. This punchlist can raise big questions–Are you on the right platform that can support what you are trying to achieve?–or require a litany of small tweaks, such as updating typography, fixing a broken mobile experience, make images easier to change out, or addressing cross-browser bugs.
Where Are There Gaps Between Your Tools?
Another outcome from drawing a technology map is that it will identify where there are gaps between your marketing tactics, and the tools you have in place.
Are There Tools That You Can't Change?
It's likely that you are working with systems that are so embedded into the organization, that it would be impossible to change them. Our developers are capable of working with your homegrown Point-of- Sale tool, your older SAP or Oracle ERP system, or Salesforce CRM, but we will have to map those out as well.
What's Being Migrated?
In the case that you are moving from an older website to a newer website platform, we will need to consider what data - sales accounts, SKU, user data - will need to be migrated.
Moving Forward From Project Scoping
Project scoping is the most important part of any website build. It’s where decisions about the tech you’re going to be building on, the systems that will need to be integrated–if they’ll need a custom API or have connectors available–the total cost of the project, and how many people you’re going to need to maintain it once it’s finished are made.
The purpose of this stage is to get at the information–implementation, ongoing execution, business objectives–that will determine the success of your website 6 months down the road, or even a year later.
Creating Your Website Blueprint
Download the white paper guide to scoping out your website blueprint.