Bear Ideas

Personalized Content for Authenticated Users

In the previous post of this series on contextualization via a CMS we looked at how to provide a contextualized experience to anonymous users. But what if your users have created an account and are logged into your website? You can of course still do all the anonymous tactics for personalization, but now you have many more options at your fingertips.

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Three Keys to an Exceptional User Experience

The web started as a very static environment where companies had a website that did one thing or served one purpose (in fact was even called static HTML). This was the case because of the limits and constraints of technology. Every day we see those limitations dissolving, and websites are becoming more and more sophisticated. In fact, marketers can now offer unique web content for specific users or segments.

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Getting Granular with External Tracking Codes

In part one of this series we looked at handling contextual content changes for anonymous users, part two we looked at personalization for people with a user account on your site. In part three we are looking at tracking codes and a more scripted approach to contextualization.

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The Internet, Tequila, and Google N-Grams

While listening to a great new song this morning by a band ironically called The Internet, one of the lines is “I bet this Patron...” Which got me to thinking...is patron a Spanish word, or is it just because I associate it with tequila?

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Three Steps to a Successful Content Migration

During a website redesign or new build project, one task that is critical but not always factored in is migrating the content from the old website to the new website. For some sites, the migration process can be quick and seamless if the new and old sites are structurally similar or if there isn’t too much content to begin with. But for sites with a significant amount of content that needs to fit in more complex layouts, migration can actually take more time than the actual build.

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Craft CMS Review

As more content management systems are released, it becomes more and more difficult to know exactly which one will best serve your business needs and website goals. Let’s take a look at one of these systems, Craft, and see if this new CMS is right for you.

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