Bear Ideas

A strong SEO strategy starts long before the launch of a website. Let’s take a look at some of the keyword research work that needs to be done pre-design and pre-development in order to set your website up for success.

This post is the first in a series that will provide marketers the knowledge that they need to maximize the potential of their Drupal website. The first step is to understand some common concepts and vocabulary that come up when talking about Drupal.

In the previous post of this series on contextualization via a CMS we looked at how to provide a contextualized experience to anonymous users. But what if your users have created an account and are logged into your website? You can of course still do all the anonymous tactics for personalization, but now you have many more options at your fingertips.

When “anonymous” or guest users visit your website, they are not truly anonymous. You know many things about them to help contextualize the experience. 

The web started as a very static environment where companies had a website that did one thing or served one purpose (in fact was even called static HTML). This was the case because of the limits and constraints of technology. Every day we see those limitations dissolving, and websites are becoming more and more sophisticated. In fact, marketers can now offer unique web content for specific users or segments.

In part one of this series we looked at handling contextual content changes for anonymous users, part two we looked at personalization for people with a user account on your site. In part three we are looking at tracking codes and a more scripted approach to contextualization.