During a website redesign or new build project, one task that is critical but not always factored in is migrating the content from the old website to the new website. For some sites, the migration process can be quick and seamless if the new and old sites are structurally similar or if there isn’t too much content to begin with. But for sites with a significant amount of content that needs to fit in more complex layouts, migration can actually take more time than the actual build.