Tutorials

Digital Marketing Analyst Sara Schultz walks through the process of setting up basic Google Analytics tracking processes, managing data insights, and avoiding common mistakes. 

Migrating your website is an excellent way to save the design layouts, data, and content of an older website while updating your platform for performance optimization. Before you begin your migration, here’s what you need to consider.

When building a high-performance web strategy, an intensive project scoping phase is key to moving forward with success. But ensuring the ongoing performance of your web strategy, even a year after it’s been built, is dependent on allowing for ongoing development to support the finite lifespan of your tech.

Establishing a responsibility matrix for your website creates a clear line of contact between you and the right support provider. Knowing who’s responsible for each part of your website’s tech stack–ahead of time–will save you valuable time when something goes wrong.

In the second post of our technical emergencies series, we discuss common network issues that can make your website appear as though it’s down, and what to do to prepare and support your website’s connection.

How to organize your website for all audience segments, creating a navigation that offers each user what they need. 

In 2016 the biggest players in the online space differentiated themselves by leveraging dynamic content. Dynamically creating content for each user across their digital properties offered a new kind of experience. Something much more intuitive. Personalization allows a brand to improve the way they highlight their expertise, sell their products, and create a more meaningful relationship with anyone who engages with them online and offline.

The benefit of marketing online is the abundant availability of data, here's how you can use that data to direct your website's redesign. 

The website design and interaction questions you should be prepared for when developing your ideal website.