In many instances, before users speak to any of your employees, walk through your business’s front door, or even find you on social media, their first interaction with your brand will be your website.
Search Console allows you to really understand how to create Google-friendly websites by providing detailed insights into factors that Google uses to determine the success of your search listing, such as website links, errors, and redirects.
Analytics reporting is a crucial part of understanding your company’s performance. Reviewing the past month, quarter, or year can allow you to pinpoint your company’s strengths and weaknesses.
Digital Marketing Analyst Sara Schultz walks through the process of setting up basic Google Analytics tracking processes, managing data insights, and avoiding common mistakes.
Migrating your website is an excellent way to save the design layouts, data, and content of an older website while updating your platform for performance optimization. Before you begin your migration, here’s what you need to consider.
When building a high-performance web strategy, an intensive project scoping phase is key to moving forward with success. But ensuring the ongoing performance of your web strategy, even a year after it’s been built, is dependent on allowing for ongoing development to support the finite lifespan of your tech.
Establishing a responsibility matrix for your website creates a clear line of contact between you and the right support provider. Knowing who’s responsible for each part of your website’s tech stack–ahead of time–will save you valuable time when something goes wrong.
In the second post of our technical emergencies series, we discuss common network issues that can make your website appear as though it’s down, and what to do to prepare and support your website’s connection.
In 2016 the biggest players in the online space differentiated themselves by leveraging dynamic content. Dynamically creating content for each user across their digital properties offered a new kind of experience. Something much more intuitive. Personalization allows a brand to improve the way they highlight their expertise, sell their products, and create a more meaningful relationship with anyone who engages with them online and offline.
