Ideas / Martech

PWA: The New SOP

Progressive Web Apps: Learn how they work, capabilities, as well as upsides and downsides to help determine if they fit your implementation.

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How Much Should a Website Cost?

Unless you’re an expert, it’s difficult to tell how much a website cost just by looking at it. The parts that you, the end user interacts with, are just the surface level of what could be an incredibly unique website.

If that’s the case, what’s the difference between a $5,000 SaaS website, and $70,000 custom website?

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API vs. Middleware

Integrations help drive data analysis, automation, and website optimization. But if they’re not implemented correctly, they can cause more trouble than they’re worth.

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Scoping Your Website Project

Approaching a new project can be difficult, especially as you try to orient it within your current goals or existing website strategy. Here’s where you should begin in order to plan a successful project.

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Why Marketing Should Be Opinionated About Website Infrastructure

With marketing being given increasing ownership over the website, infrastructure is an aspect of website strategy that marketing should also have a say in. Hosting determines your website's speed, security, SEO, and other features–here's what marketers should know as they research hosting options for their website.

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