Brand story has become a major component of a strong eCommerce strategy and is used as a key differentiator. Here’s what you need to know about combining a strong content strategy with an equally strong eCommerce strategy.
Many of us know that an integrated digital strategy is important, but not many of us know why. In this post, we discuss types of integrations, and how custom system integrations can open the door to improved efficiency and an unforgettable UX.
We compare PaaS (Platform as a Service), SaaS (Software as a Service), and open source eCommerce platforms to determine which build offers the most value for merchants.
Once you get your customer to checkout, how can you guarantee that they purchase? In this blog post, we look at how merchants can create custom checkouts for a more heuristic and engaging experience.
Crafting your website’s navigation is an important consideration when trying to align your website’s UX with your sales funnel. Here are some things to consider as you move forward.
Using competitive content marketing tactics to promote your eCommerce website will require more functionality than even the most robust eCommerce platform is capable of. Here’s why we recommend integrating a CMS.
Shilo Jones, Managing Director of SweetMetrics and Director of eCommerce for Destination Lighting, discusses all things eCommerce with Bear Group president, Greg Bear.
Upgrading your eCommerce platform to a customized storefront can improve the task of managing your store online, giving you more power over inventory, content management, marketing integrations, and shipping options.
The arrival of Magento 2.0 has taken developers five years to release. After a long waiting period, merchants and developers now look at the platform specs and ask themselves; is it worth the effort to migrate?
