Drupal Before & After Customization

Drupal is one of the most versatile web platforms on the market, but its lack of “out-of-the-box” functionality can be intimidating. What some marketers may not realize is that Drupal can be custom fit to their needs and preferred usage with just a little bit of help from a development partner. 

Let’s dive in and explore the platform a bit more.

The Basics

So what is Drupal? Briefly, it’s an open-source content management system (CMS) that allows users to build highly-customizable websites. Thanks to its open-source nature, Drupal can be customized with thousands of modules and integrations. Almost anything you need your website to do, Drupal can find a way to do it.

The (slight) downside to this system is that it’s not an all-in-one solution that you can just turn on and start using. You have to build the website, incorporate the right customizations, modules, etc.

That isn’t to say Drupal is for developers only; once built, it has an extremely intuitive and easy-to-use management interface. With the right modules and customizations in place, editing and updating your website may well be easier to do on Drupal than any other platform.

The Benefits

Drupal’s strongest selling point is certainly its near-infinite capacity for customization. Beyond that, Drupal also boasts elite security and scalability; it’s a proven platform that scales organically with your business.

Drupal’s modular nature also means that changing and updating your website is much faster and easier than with a non-Drupal custom build; everything is removable, and any specific feature or element you want can likely be plugged right in without needing to be built from the ground up.

The Best Modules

With over 30,000 modules available at last count, deciding which are “best” for a given company will vary case by case. That said, there are a few that are very nearly one size fits all.

The Admin Menu allows users to customize their administrative interface that perfectly suits their preferences and needs. They can also design it to emphasize and amplify their larger goals or marketing strategies. Meanwhile, the Metatag module allows users to craft their own metadata, which can be used to improve SEO and to customize the text displayed by outside search results.

Slightly more sophisticated options like Paragraphs make content production a breeze as it allows for pre-fabricated content blocks with easy drag-and-drop functionality. Redirects are a function that organizes and manages all your redirects, and Webforms are a versatile and popular tool used to create custom forms that can be utilized to create contact submission forms, surveys and more.

We cover each of the above tools (and a few other top-tier modules) in more depth in Drupal’s 15 Best Modules.

The Bottom Line 

Drupal is a versatile open-source platform with numerous options for integrations and custom solution development when paired with a great strategy and a strong development team. 

While not every company has the resources or inclination to build a site from scratch and may just want something that works from go, choosing a strong development team opens up extensive possibilities for Drupal’s modules and integrations.