Once upon a time, people used to look at web sites on their computers at home or at work. But with the wildfire spread of smartphones and tablets in recent years, that’s quickly changed. You can no longer optimize your web site for a large screen—you have to consider the user experience from any device.
This isn’t as hard as it used to be, though. With responsive design, the layout of your web site adapts to the screen size. This ensures that everyone has a similar experience with your web site and no one has to zoom or resize to read the content. Meanwhile, the design is intentional, no matter whether it is viewed on a desktop, laptop, smartphone, tablet, or other device.
To see how this works, check out a great responsive design site—a few we like are Andersson-Wise Architects, The Boston Globe, and Sasquatch! Music Festival. Compare the view on your computer to the view on your phone or tablet. Or else start with the site taking up your full computer screen, then resize it and see how the site adapts.
We are big advocates of responsive design and recently made our own site responsive. We can make yours too.
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