Bear Group

Read a very good article in the online edition of the Wall Street Journal today about how changing a simple thing like your domain name or your url paths can set you back in search.

Link to the article

Most people are using search as the front door to your business.  It is a great way to attract new customers.  They might search for your business name if you have an established brand, or they might just search for related topics. The importance of being in the top ten for keywords that relate to your business can’t be understated.  The pie chart in the article does a nice job showcasing the importance of a top ten placement.